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We also have deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as they''re being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages/session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.

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We''re a bunch of traffic junkies here at RebelMouse. We geek out over data, and we want our clients to geek out too over the insights we provide them. That''s why we obsess over our clients'' metrics on a daily basis. It''s our belief that a clear understanding of data will drive strategy adjustments that lead to real audience growth. But this means that your traffic overview has to be as clear and easy to read as possible. Enter one of our latest updates.

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A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It''s a feature that, if we''re honest, Google Analytics does very poorly on its own.

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And that means we care about everything from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what''s happening in the media world, how to leverage Facebook''s algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.